The Significance of Social Media in your Business

It’s 2018 and social media is growing at a vengeance. People are opening new online social media accounts all the time and the industry is bound to become bigger in the coming years. It’s booming like never before.

Yes, the social media wave isn’t ending anytime soon. And your business should take advantage of it if you want it to survive.

With such amazing growth, every business today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because their target audience is hanging around the popular social networks. And they’re engaging with their favourite brands and connecting with them on different levels.

Verge Finance target market is between 24 and 55 and I would be surprised if a client or prospective client in this demographic group didn’t have one or multiple social media account/s, so that is free marketing if the channels are used effectively!

By giving your business brand the social media flare, you not only generate more business but also connect with your customers quicker and serve them on a higher level. It makes your online marketing easier than ever.

Here are some more social media statistics that prove beyond doubt that your business needs to leverage sites like Facebook, Twitter, Instagram and LinkedIn to keep up with the competition:


  • 71% of consumers are more likely to recommend a brand to others if they have a positive experience.
  • The number of social media-using adults has gone from 7% in 2005 to 69% in just over 10 years.
  • Social media use on mobile devices is seeing a 30% growth every year.
  • 2 million business today use Facebook advertising for promoting their products and services.

Additionally, social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof. As such, simply building your audience in social media can improve conversion rates on your existing traffic.

Belinda (ex- Macquarie Bank) is an accredited Finance Broker and holds a bachelor of Communications (minor in Business). She has accumulated over 10 years of banking and lending experience across credit, sales and senior manager roles. Belinda combines her passions of finance, business, property and people to provide an enriched client experience and takes the time to investigate and understand what is required for each of her clients.
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